Social media can be a bleak place, especially with all that’s happening in the world right now. So long term partners, PEDIGREE® and Colenso BBDO Auckland have launched a social media platform for dogs - with the aim of overcoming everything that’s bad about social media and bringing the good back to our newsfeeds.
Off the back of the success of PEDIGREE SelfieSTIX in 2018, PEDIGREE DentaStix™ Studios combines cutting-edge technology, product integration and e-commerce, to create a first of its kind experience for dogs and their owners.
The platform helps owners to capture unique content of their beloved dogs and share it on their own social media accounts through three tools, with each tool encouraging users to purchase more Pedigree DentaStix treats within the app environment.
A proprietary algorithm will track the app’s success in putting more good back into social media, by tracking sentiment across a variety of platforms, as more and more dog images are fed into them by app users.