The annoying lump that follows you everywhere in retargeting banners until you book a mammogram.
Retargeting banners are pretty clever. View a pair of shoes online and they'll follow you everywhere. Sure, Some might find retargeting banners annoying. But that's what we wanted to be.
On October 2016, we began targeting women over 40 with a very small lump. Some women took notice and did. But many didn't.
So the lump persisted. Following women everywhere they went online - on news sites, shopping sites, YouTube, and even their social feeds. Every time it got bigger, and more aggressive. The only way to get rid of the lump, was to click to book a mammogram.
More women began to see sense and booked mammograms. In fact, October 2016 became NZ Breast Cancer Foundation's most successful mammogram drive ever.
ECHO 1 GOLD
CANNES 1 FINALIST
WEBBY'S PEOPLE’S CHOICE
CAPLES 1 SILVER, 1 FINALIST
AWARD 1 SILVER
AXIS 1 SILVER, 2 BRONZE, 1 FINALIST
ADSTARS 2 SILVER, 2 BRONZE
NZDM 3 GOLD