30% of eligible New Zealand women aren’t getting their free mammograms – screenings with potential to save the woman diagnosed, and those around her. Breast cancer doesn’t just affect women. It is contagious.
Using stories from families affected, we created an immersive mobile experience. The emotional spread of the disease was visualised with generative animation. Each experience was as unique as the stories, all ending with a direct click-through to book a mammogram.
The campaign spread to 79% of Kiwis. More women than ever before booked a mammogram during October Awareness Month, making it New Zealand’s most successful mammogram drive ever.
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