Instead of creating an ad to demonstrate the irresistibility of Pedigree DentaStix, Pedigree created a product - Pedigree SelfieSTIX. A specially designed phone accessory that attaches a DentaStix to any phone, so you can capture the perfect dog selfie every time.
SelfieSTIX was free with every purchase of Pedigree DentaStix and was supported by a campaign and app. The SelfieSTIX app uses a machine learning network to recognise the faces of different dogs, allowing owners to add fun and quirky filters to their beloved pooch.
AXIS 1 GOLD, 6 BRONZE
ADFEST GRAND PRIX MOBILE
AWARD 3 FINALISTS
ONE SHOW 3 FINALISTS