The Warriors wanted to raise awareness going into the new NRL season, and to create a sense of national pride and ownership.
The concept “We are all warriors” unites the nation with the team, one tribe taking on the 15 Australian teams that make up the NRL. The 45” television commercial stars no actors – just supporters, the players themselves, and cameos from Ladi6 and Sid Diamond.
The campaign includes press, outdoor and digital – all bringing to life the core thought of ‘a nation of warriors’.
This was followed by a retail campaign designed to get Kiwis off the couch and to a live game by inviting them to ‘leave their home and come to ours.’ And introduces a ‘flexi-pass’ – any 3 home games for $60. The campaign rolls out across TV, press & digital.