Here's a bit more about me.
In a fast paced, restless world where no-one has time to stop and think about craft, let alone read about why it’s important, I believe it still has its place. Crafting both our ideas and our executions enables us to strip an idea down to its simplest form and reveal it’s true potency. After beginning my career as a graphic designer I quickly found myself leading Colenso BBDO’s design department by day and working on creative briefs by night. When I made the move into creative I went on to win six lions in my first six years as an Art Director.
My latest work for Pedigree SelfieSTIX has been awarded over 80 times at 23 shows. In addition to creating this doggie version of Snapchat, my other projects have seen me light the Auckland harbour bridge with over 96,000 solar powered lights to demonstrate the city’s commitment to becoming 100% renewable, create a treehouse restaurant for Yellow - halfway up a redwood tree, an in-flight fashion show for Air New Zealand - taking two years to receive civil aviation approval, wrap a New York water tower in 50 kilometres of yarn for D&AD’s call for entries and spend four weeks in an RV travelling from New York to Los Angeles to film the music of America on a smartphone – demonstrating the roaming capabilities of a local Telco.
I was recently named in Adweek’s Creative 100 and have collected over 100 international awards for my work at multiple shows including Cannes Lions, D&AD, One Show, Clio, The Webby Awards, Spikes and numerous local shows.
I’ve judged at D&AD, Spikes, New York Festivals, Webby Awards and local shows in both Australia and NZ. And I'll never win any awards for this, but I love to sing. I trained in Toronto with Elaine Overholt who also taught Catherine Zeta Jones and Richard Gere - people with actual talent.
I’m passionate about mental health and have been working hard to share my time and thoughts with the industry. Here’s a piece I completed recently for Adnews Australia.
Auckland, New Zealand.
+64 21 650 123