The Auckland Harbour Bridge in Auckland, New Zealand was transformed into a gigantic billboard to remind people of the power of the sun and the potential of renewable energy on 27 January.
The launch of the installation, named Vector Lights, was commissioned by Vector and Auckland Council, and signals the City of Sails’ long-term movement towards a sustainable future and some world-first tech. It was also an ongoing reminder of the power of sustainable energy, showing how one small, culturally and environmentally-led project can lead to a positive change for Kiwis.
The latest campaign for Hong Kong Tourism has been labelled ‘creepy’ which may or may not be true. The question is, do we all need to have an opinion?
As creatives, we’re challenged to create campaigns that pique people’s curiosity; interesting enough to cut through the clutter. Campaigns that are powerful and engaging enough to make people feel something. One of the first things I learned in advertising from my creative director Mike O’Sullivan was; make people laugh or make people cry, that’s all you need to do.
Pedigree’s Selfiestix campaign was a real star at the latest Cannes Lions Festival. Before the award season kicked off, we were lucky enough to have a chat with Maria Devereux and Kim Ragan, the two Creative Directors behind the campaign.