A series of mental and motor-skill tests which interrupted a potentially impaired online shopping purchase.
It might be a late night dazed shopping spree, or a post wine impulse purchase, but impaired online shopping is a multi-billion dollar industry. To help New Zealanders be good with money at their most vulnerable, we created ‘Checkout Checkpoint.’ A series of mental and motor-skill tests that interrupted a potentially impaired path to purchase. Each game was imbedded into time-based link ads within Instagram that interrupted late night online shoppers, to ensure they were fit to hit buy-now. The UX and UI were designed to disrupt shoppers and keep them engaged, therefore not shopping, by mimicking familiar games.
CAPLES - BRONZE X 1, SHORTLIST X 2
ECHO - 1 X SILVER
ONE SHOW - SHORTLIST X 2
SPIKES - 1 FINALIST
ADSTARS - 1 FINALIST
ASIA ONE SHOW - MOBILE APPS
AXIS - 2 SILVER, 4 BRONZE, 2 FINALISTS