D&AD’s 2008 call for entries took tenacity and creative excellence to assemble.
Winning a D&AD pencil can seem like an impossible task. So, this campaign encouraged creatives to approach every brief with the ambition to 'Make it a Pencil'. Each piece of the call for entries required patience and creative excellence to assemble. From origami to puzzle building to needlework, each pencil building process gave creatives a taste of what it takes to win.
The campaign culminated in two live installation pieces. In New York, artist Robyn Love turned a water tower on broadway into a pencil by knitting a giant pencil cover. And in London's Trafalgar Square, artist Miwa Takabayashi created an oversized origami pencil.
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