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  • MARIA_ABOUT ME
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Maria Devereux
  • Work
  • MARIA_ABOUT ME
  • AWARDS
  • WORK ARCHIVE
  • OPINION + SPEAKING EVENTS
  • CRAFTIVISM
  • Contact

NZ Breast Cancer Foundation - PreCheck

The digital tool which teaches your hands how to check for breast cancer.

One in nine New Zealand women will be diagnosed with breast cancer in their lifetime, because they are only looking for one of nine symptoms - lumps. So we created Pre Check: a multisensory training tool that reproduced the feelings of early stage breast cancer through your phone screen.

Pre Check uses haptic technology to create unique vibration sequences that teaches your hands how to look for breast cancer. When combined with audio and visual cues, the experience simulates a virtual self-check. The complex utility was available for free to all women, allowing them to simply feel around their phone screen looking for abnormalities - just as you would your own breast. Personalised reminders changed behaviour by establishing routine self-checks.

CAPLES GOLD X 2, SILVER X 1, BRONZE X 1, SHORTLIST X 1

CANNES - 1 SHORTLIST

ASIA ONE SHOW SHOWCASE - 1 FINALIST DIRECT SOCIAL

ADSTARS - 2 FINALIST, 2 BRONZE

SPIKES - 1 x GOLD, 1x SILVER, 1 xFINALIST

ECHO - 1 x SILVER

BEST AWARDS - 1 X GOLD

WEBBY NOMINATION

AXIS SILVER X 7

BESTADS: BEST IN INTERACTIVE

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