The phone accessory which uses the irresistibility of Pedigree DentaStix to ensure you always capture the perfect dog selfie.
SelfieSTIX was free with every purchase of Pedigree DentaStix and was supported by a campaign and app. The SelfieSTIX app uses a machine learning network to recognise the faces of different dogs, allowing owners to add fun and quirky filters to their beloved pooch.
ONE SHOW: 2 GRAND PRIX, 3 GOLD
CANNES 2018: 1 GOLD, 1 SILVER, 3 BRONZE, 4 FINALISTS
CANNES 2019: 2 FINALISTS
D&AD 1 WOOD PENCIL
ONE CLUB FOR CREATIVITY - NAMED ONE OF THE BEST DOG COMMERCIALS OF ALL TIME
WARC GUN REPORT 2019: #16TH TOP CAMPAIGNS FOR CREATIVITY
ECHO: BEST IN SHOW, 4 GOLD, 1 SILVER
ADFEST: GRAND PRIX MOBILE
ADSTARS: GRAND PRIX MOBILE, 4 GOLD, 6 SILVER
CLIO: 2 GOLD, 1 SILVER
CAPLES: 1 GOLD, 2 SILVER
LIAA: 1 GOLD, 1 SILVER
CREATIVE POOL: 1 GOLD, 1 SILVER
AWARD: 2 GOLD, 1 SILVER
AXIS: 1 GOLD 6 BRONZE
BEST AWARDS: 1 BRONZE
CREATIVE POOL: 1 GOLD, 1 SILVER
LITTLE BLACK BOOK AWARDS: 1 COMMENDATION
DIGIDAY AWARD: 1 NEON AWARD (GRAND PRIX)
WARC GUN REPORT: #18TH CAMPAIGN IN THE WORLD
PEDIGREE #3 TOP BRAND